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Statistics & Tracking
Facebook Pixel
This is a Tracking technology offered by Facebook and used by other Facebook services such as Facebook Custom Audiences.

Company which processes the data
Facebook Ireland Limited
4 Grand Canal Square, Grand Canal Harbour, Dublin, D02, Ireland

Data Purposes
- Marketing
- Retargeting
- Tracking
- Analytics
- Advertising

Technologies Used
- Accept cookies

Data attributes
- Pixel specific data
- Http-Header
- Optional Parameter

Data collected
The list represents all (personal) data that is collected by or through the use of this service.

- Facebook user ID
- Browser information
- Usage data
- Device information
- Non sensitive custom data
- Referrer URL
- Pixel-ID
- Location information
- Pixel specific data
- User behaviour
- Viewed advertisements
- Interactions with advertisement, services and products
- Marketing information
- Content viewed Inhalt
- IP address

Legal basis
In the following the legal basis for the processing of personal data required by Art. 6 I 1 DSGVO is listed

- Art. 6 Abs. 1 s. 1 lit. a DS-GVO

Location of processing
European Union

Duration to store the data
The data will be deleted as soon as they are no longer needed for the processing purposes.

Data recipients
- Facebook Inc.
- Facebook Ireland Limited

Distribution of third countries
Worldwide

Datenschutzbeauftragter der verarbeitenden Firma
Below you will find the email address of the data protection officer of the processing company.

https://www.facebook.com/help/contact/540977946302970

Further Information and Opt-Out
Click here to opt out from this processor across all domainshttps://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen

Click here to read the privacy policy of the data processor https://www.facebook.com/privacy/explanation

Cookie Policy URL https://www.facebook.com/policies/cookies
Google Analytics
This is a web analytics service.

Company which processes the data
Google Ireland Limited

Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data Purposes
- Analytics

Technologies Used
- Pixel-Tags
- Cookies

Data Attributes
- IP-adress (anonymized)
- Browser information (browser type, referring / ended sites, files shown on our website, operating system, date / time stamp and/or Clickstream data)
- Usage data (views, clicks)

Data collected
This list represents all (personal) data that is collected by or through the use of this service.

- IP address
- Date and time of visit
- Usage data
- Click path
- App updates
- Browser information
- Device informationen
- JavaScript support
- Sites visited
- Referrer URL
- Downloads
- Flash-Version
- Location Informationen
- Buying Activity
- Widget interactions

Legal basis
In the following the legal basis for the processing of personal data required by Art. 6 I 1 DSGVO is listed

- Art. 6 Abs. 1 s. 1 lit. a DS-GVO

Location of procession
European Union

Duration to store the data
The retention period depends on the type of data stored. Every customer can determine how long Google Analytics stores data before it is automatically deleted.

Data recipient
- Alphabet Inc.
- Google LLC
- Google Ireland Limited

Distribution to third countries
Worldwide

Data protection officer of the processing company
Below you will find the email address of the data protection officer of the processing company.

https://support.google.com/policies/contact/general_privacy_form

Further Information and Opt-Out
https://tools.google.com/dlpage/gaoptout?hl=de

Click here to opt out from this processor across all domains 
https://safety.google/privacy/privacy-controls/

Click here to read the privacy policy of the data processor 
https://policies.google.com/privacy?hl=en

Cookie Policy URL
https://policies.google.com/technologies/cookies?hl=en
Google Tag Manager
This is a tag management system for managing JavaScript and HTML tags used for tracking and analytics on websites.

Company which processes the data

Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data Purposes
- Managing website tags

Data Attributes
This list contains all (personal) data collected by or through the use of this service.

No personal data are processed. Tag Manager is a cookie-free domain and does not collect any personal data. However, Google Tag Manager can trigger other tags that may collect and process personal data.


Location of processing
United States of America

Duration to store the data
The data will be deleted as soon as they are no longer needed for the processing purposes.

Data Recipients
Alphabet Inc.
Google LLC
Google Ireland Limited

Distribution to third countries
Worldwide

Data protection officer of the processing company
Below you will find the email address of the data protection officer of the processing company.

https://support.google.com/policies/troubleshooter/7575787?hl=en

Further Information and Opt-Out
Click here to opt out from this processor across all domains https://safety.google/privacy/privacy-controls/

Click here to read the privacy policy of the data processor https://www.google.com/intl/de/tagmanager/faq.html

Cookie Policy URL https://www.google.com/intl/de/tagmanager/use-policy.html
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